Style.com may be my favorite fashion encyclopedia but how often do we spot breathtaking pieces from Fashion Week?
Apart from Christian Dior (only their Haute Couture collection though), I have no undying love for any brands. In maintaining their brand image at their level of sophistication, creative work seemed to have clogged up high fashion. Advertisements, web designs, organizational culture, don’t you find many similarities amongst luxury brands?
Zooming the focus into independent designers. I fell in love with Free People, always impressing me since the first piece I picked up two years ago. It was love at first sight, no doubt. It is in the same umbrella company as Urban Outfitters and Anthropologie, but hey, Free People produces the best! However, my biggest joy is not derived from window shopping at their physical stores. Their online shop is, by far, the most imaginative one I have seen. It takes care of every little detail users would want to know - outfit examples, sharing of their favorite brands, blog. User experience is definitely full marks from the website!
I hope I find these amazing pieces at discounted pieces too! LOVE them!

Lost in Paradise Dress 1

Dreaming in Paradise Dress

Lost in Paradise Dress 2

Swirl Sequin Mesh-up Dress
The sequin dress is not a covet, but I like the shapy silhouete. For the first three dresses, the flower prints are hawt. One thing that I adore is how they create the borders surrounding the chest. Sexay!
*All images taken off Bloomingdales.